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PetNest

Building a One-Stop Platform for Pet Products, Veterinary Care, and Pet Wellness

Industry

Pet Care / E-Commerce

Overview

Indian pet owners are buying pet products on apps built for everything — not for them. Amazon and Flipkart weren't designed with a pet's breed, age, or health in mind. The result is frustration, wasted time, and products that don't fit. PawMart is a purpose-built platform that makes buying pet products trustworthy, fast, and personal

The Challenge

What is broken in the market right now

Local pet stores are invisible online

Fake and generic reviews make every purchase a guess

No app connects shopping with vet , users leave to research on YouTube

How can we create a pet shopping experience that feels trustworthy, simple, and enjoyable?

Exotic and small pet owners are completely ignored by every platform

No platform filters products by breed, age, or health condition

No option for community to connect with other pet parents

How can we create a pet shopping experience that feels trustworthy, simple, and enjoyable?

What I Discovered

Understanding the Market

What I Discovered

Pet Parents Want

Filter food by their pet's breed, age, and weight

Know which nearby store has the product in stock today

Read reviews from owners with the same breed

Get notified the moment their brand is back in stock

Find a vet inside the same app — not Google separately

Community to share and learn from other pet owners

Trust signals — FSSAI certified, freshness date, vet-approved badge

What They Hate About Existing Apps

300+ irrelevant results for a simple breed-specific search

Reviews that say "great product!" with no pet context at all

No way to ask "is this right for MY pet?

Platforms built for everyone , optimised for no one

Switching between Amazon, YouTube, and WhatsApp just to make one decision

Incase of pet emmergency they have to go to google to search for nearby vet

What They Hate About Existing Apps

300+ irrelevant results for a simple breed-specific search

Reviews that say "great product!" with no pet context at all

No way to ask "is this right for MY pet?

Platforms built for everyone , optimised for no one

Switching between Amazon, YouTube, and WhatsApp just to make one decision

Incase of pet emmergency they have to go to google to search for nearby vet

User research

To understand different needs, I identified types of pet owners in India. Each group has different behaviors and problems.

What kind of pet do you own?

Dogs – 54%

Cats – 26%

Birds – 9%

Fish – 6%

Other pets – 5%

Where do you currently buy pet products?

Amazon / Flipkart – 72%

Local pet stores – 63%

Blinkit / Zepto – 34%

Supertails – 16%

Heads Up For Tails – 12%

What are your biggest frustrations?

Product not found

83%

Untrustworthy reviews

72%

No products for all pet types

61%

No nearby vet

54%

Delivery & payment issues

38%

What do you check before buying a pet product?

Ingredients and safety

82%

Reviews from other pet owners

Ingredients and safety

76%

82%

Reviews from other pet owners

76%

Vet or expert recommendation

71%

Brand reputation

No nearby vet

65%

Price and value

58%

38%

Research Insights

Based on the research, several key patterns were identified in how users search, evaluate, and purchase pet-related products and services. These insights highlight the major gaps in current platforms and guide the direction for design decisions.

No breed, age, or health filter exists. Users spend more than 40 minutes just searching for the right product because nothing feels relevant to their pet.

Star ratings are meaningless without knowing the reviewer's pet. Reviews build zero confidence.

63% still visit local stores but no platform tells them if the product is in stock before they go.

Users leave the app to research on YouTube and WhatsApp and many never come back.

Most platforms only serve dogs and cats. Birds, fish, reptiles and small pets are completely ignored.

No app connects shopping with vet advice. Users switch between multiple apps just to make one decision.

Target users

To understand different needs, I identified types of pet owners in India. Each group has different behaviors and problems.

New Pet Owners

Age 22–35, living in big cities

First-time pet owners

Feel confused by too many product options

Rely on social media for advice

Not sure what to trust

Multi-Pet Owners

Age 28–45, managing multiple pets

Buy in bulk

Very careful about food and quality

Face issues with out-of-stock products

Senior Pet Owners

Age 40–60, prefer local shops

Trust known sellers more than online

Want reliable recommendations

Prefer home delivery from trusted stores

Working Pet Parents

Age 27–38, busy lifestyle

Prefer quick reorders

Value time over price

Will pay more for fast and trusted delivery

Design Phase

Style Guide

For this project, I created user personas to understand the needs, goals, and problems of users. This helps in making better design decisions and creating a more user-focused solution.

Typgraphy

Inter

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Color pallete

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UI Screens